QR codes in exhibitions
Exhibition QR codes that visitors can actually use
A successful QR stop depends on the physical sign as much as on the mobile page that opens after the scan.
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Short summary
QR codes for exhibitions in practice
Exhibition QR codes work when they are large enough for the viewing distance, have strong contrast, avoid glare and open a fast mobile page. The instruction beside the code should state the benefit clearly, such as audio, additional images, a translation or the next stop on the route.
- tested size and contrast
- fast mobile destination
- clear instruction and visitor benefit
Content reviewed by the QR Guide operator, Service Anywhere s.r.o. Updated .
The sign is part of the visitor experience
Visitors should understand what will open before they take out their phone. A short instruction and a specific promise work better than an unexplained square code.
- short action label
- adequate quiet zone
- matte, high-contrast surface
- readable alternative web address where useful
Test at the real viewing distance
Scan every code on iPhone and Android in the actual light and network conditions. Check reflections, camera distance, mobile loading speed and whether the next action is obvious.
- camera distance
- glare and shadows
- mobile signal or Wi-Fi
- page loading time
Make the destination worth scanning
A clear heading, concise answer, accessible media and visible route navigation give visitors a reason to use the next code as well.
Related solutions
Practical guides
These guides cover stop selection, mobile content, QR-code placement and the use of visitor statistics.
Frequently asked questions
How large should an exhibition QR code be?
The required size depends on scanning distance and print quality. Test the final sign in place rather than reducing the code to the camera’s limit.
Do we need one QR code for every language?
No. One code can open a guide with automatic detection and a visible language selector.
Can usage be measured for each sign?
Yes. Each stop has its own address, so its visits can be reported separately.
Would you like to use QR Guide at your venue?
Tell us the type of venue, expected number of stops and required languages. We will recommend the simplest suitable setup.
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