9. 7. 2025

Statistics in QR Guide

Visitor statistics show how often each stop is viewed, which languages are used and which days or hours bring the most traffic.

What statistics say about real interest

For an interactive guide, it is not enough to know that the site exists. You need to see which stops people open, when they return and whether they use text, audio, video or galleries.

• views by stop
• visitor language
• time and day of use

How data helps museums and towns

Statistics turn route improvements into decisions. A rarely opened QR code may be poorly placed. A popular stop may deserve audio, video or better photos.

• move a sign
• shorten or expand text
• add a language version

What to check after the first month

The first month usually reveals technical and navigation issues. Review the least used stops, check their physical placement and compare usage by language.

• least opened QR codes
• most read stops
• share of local and foreign visitors

Avoiding false conclusions

Low numbers do not automatically mean bad content. The problem can be glare, a small sign, weak signal or unclear instruction. Combine statistics with a short on-site test.

• check QR readability
• test loading speed
• walk the route as a visitor

Where to continue

If you are planning a full project, start with QR Guide pricing or return to how QR Guide works.